MIP is built for digital agencies and in-house marketing teams in organisations spending more than $10,000 per month on advertising across multiple channels.

Which ad platforms does MIP connect to?

MIP connects to Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Shopify, HubSpot, Salesforce, GA4, and many other marketing and revenue platforms.

How does the AI Brain optimise ROI?

The AI Brain unifies cross-channel data, detects anomalies in spend and performance, identifies wasted budget, and recommends reallocations across campaigns and channels — delivering on average 23% lower CPA and 31% higher ROAS for high-spend advertisers.

Which industries does MIP serve?

MIP serves E-commerce & Retail, SaaS & Technology, Financial Services, and Healthcare & Pharma, with dedicated industry-specific dashboards and benchmarks.

MIP — Marketing Intelligence Platform

AI-powered marketing analytics for digital organisations spending $10K+ per month on advertising.

MIP (Marketing Intelligence Platform) is built by Venpep Group for digital agencies and in-house marketing teams that need to make sense of fragmented advertising data. It connects every ad platform you use — Meta, Google, TikTok, LinkedIn, Microsoft Ads — alongside revenue sources like Shopify, HubSpot, Salesforce and GA4, then runs all of it through an AI Brain that surfaces the insights humans miss.

What the AI Brain does

Unifies cross-channel ad spend, conversions, ROAS and CPA into a single source of truth.
Detects anomalies in real time — spend spikes, conversion drops, audience fatigue, attribution shifts.
Recommends budget reallocations between campaigns and channels to maximise ROI.
Predicts ROAS and CPA trends so teams act before performance degrades.
Generates plain-English insights and weekly reports automatically.

Why high-spend advertisers ($10K+/month) choose MIP

At $10,000+ in monthly ad spend, manual reporting and disconnected dashboards start costing real money. A single mis-allocated $5K weekly budget can erase months of optimisation. MIP exists for this threshold — where the cost of bad data exceeds the cost of unified intelligence. Customers see on average a 23% reduction in CPA, 31% lift in ROAS, and 40+ hours saved per analyst per month.

Connectors & Integrations

Pre-built connectors include: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads (Bing), Pinterest Ads, Snapchat Ads, Reddit Ads, Google Analytics 4, Shopify, WooCommerce, HubSpot, Salesforce, Mailchimp, Klaviyo, Stripe, Segment, Mixpanel, Amplitude, Google Sheets, BigQuery, Snowflake.

Use Cases

Cross-channel attribution: Understand which channel actually drove the conversion, not just which one got the last click.
Budget reallocation: Move spend from underperforming campaigns to winners — automatically flagged by the AI Brain.
Anomaly alerts: Get notified the moment CPA spikes 30% or ROAS drops below threshold.
Client reporting (agencies): White-label dashboards and automated weekly reports per client.
Forecasting: Predict end-of-month ROAS and pacing against targets.
Audience fatigue detection: Spot creative burnout before performance tanks.

Industries we serve

E-commerce & Retail: Optimise ROAS across Meta, Google Shopping, TikTok and Klaviyo email flows. Read more.
SaaS & Technology: Track CAC, LTV, MQL→SQL conversion and pipeline ROI across paid channels. Read more.
Financial Services: Compliance-aware analytics with strict attribution for regulated lead generation. Read more.
Healthcare & Pharma: HIPAA-conscious reporting and conversion tracking for patient acquisition. Read more.

Features in detail

AI Brain: LLM-driven insight engine that reads your data daily and writes recommendations in plain English.
Anomaly Detection: Statistical and ML-based monitoring on every KPI with configurable alert thresholds.
Agency Multi-Tenant Architecture: Manage unlimited clients under one workspace with role-based permissions.
Unified Data Model: Standardised metric definitions across every connector — no more "Meta CPA vs Google CPA" arguments.
Automated Reporting: Scheduled white-label PDF and dashboard reports delivered to clients.
Predictive Modelling: Forecast ROAS, CPA, and conversion volumes by channel.

Stats & insights

Agencies waste an average of 26% of paid media budget on misattributed or duplicated spend.
The average marketing analyst spends 14 hours per week pulling and reconciling reports — time MIP eliminates.
At $10K+/month spend, even a 10% efficiency gain returns more than the cost of MIP many times over.
Cross-channel attribution improves measured ROAS accuracy by up to 40% versus single-platform reporting.

Get started

MIP is offered on a custom basis to qualifying digital organisations. Enquire now to see a live demo with your own data.

Built by Venpep Group.